1. What are cookies
Cookies are a feature of web browser software that allows web servers to recognize the computer or device used to access a website. A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. What are the different types of cookies? A cookie can be classified by its lifespan and the domain to which it belongs.
By lifespan, a cookie is either a:
- session cookie which is erased when the user closes the browser; or
- persistent cookie which is saved to the hard drive and remains on the user’s computer/device for a pre-defined period of time.
As for the domain to which it belongs, cookies are either:
- first-party cookies which are set by the web server of the visited page and share the same domain (i.e. set by us); or
- third-party cookies stored by a different domain to the visited page’s domain.
2. What cookies do we use
They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it, as well as dates and times they visit. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
These cookies record your visit to our website, the pages you have visited and the links you have followed, as well as time spent on our website, and the websites visited just before and just after our website. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Pixel tags (which are also called clear GIFs, web beacons, or pixels) are small pieces of code that can be embedded on websites and emails. Pixels tags may be used to learn how you interact with our website pages and emails, and this information helps us, and our partners provide you with a more tailored experience.
A device identifier is a unique label can be used to identify a mobile device. Device identifiers may be used to track, analyse and improve the performance of the website and ads delivered.
Third party services
We may allow others to provide analytics services and serve advertisements on our behalf. In addition to the uses of cookies described above, these entities may use other methods, such as the technologies described below, to collect information about your use of our website and other websites and online services.
We may also use other services, such as Google Analytics (described below) or other third-party cookies, to assist with analysing performance on our website.
3. What data are collected and why do we do it?
- the date and time you access our website
- the internet address linking to our website.
- pages visited
- time spent on each page of our website
- links clicked and conversion information
- mobile network information
- type of operating system used
- the IP and logical address of the server you are using (but the last digits are anonymized so we cannot identify you).
- the top level domain name from which you access the internet (for example .ie, .com, etc.)
We will retain and evaluate information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive. The information also helps us to understand which parts of this website are most popular and generally to assess user behaviour and characteristics to measure interest in and use of the various areas of our website. This then allows us to improve our website and the way we market our business.
This information may also be used to help us to improve, administer and diagnose problems with our server and website. The information also helps us monitor traffic on our website so that we can manage our website’s capacity and efficiency.
- remember you and your actions while navigating between pages;
- ensure the security of the website;
- monitor and improve the performance of servers hosting the site;
- distinguish users and sessions;
- improve the speed of the site when you access content repeatedly;
- determine new sessions and visits;
- show the traffic source or campaign that explains how you may have reached our website; and
- allow us to store any customisation preferences where our website allows this.
4. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).
We use Google Analytics to track your preferences and also to identify popular sections of our website. Use of Google Analytics in this way, enables us to adapt the content of our website more specifically to your needs and thereby improve what we can offer to you.
Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. In particular Google Analytics tells us:
- your IP address (last 3 digits are masked);
- the number of pages visited;
- the time and duration of the visit;
- your location;
- the website you came from (if any);
- the type of hardware you use (i.e. whether you are browsing from a desktop or a mobile device);
- the software used (type of browser);
- your general interaction with our website; and
- your search history (if you decide to use the search bar at the top of our page).
As stated above, cookie-related information is not used to identify you personally, and what is compiled is only aggregate data that tells us, for example, what countries we are most popular in, but not that you live in a particular country or your precise location when you visited our website (this is because we have only half the information- we know the country the person is browsing from, but not the name of person who is browsing). In such an example Google will analyse the number of users for us, but the relevant cookies do not reveal their identities.
By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Google Analytics, its purpose and function is further explained on the Google Analytics website.
5. What if you do not agree to us monitoring your use of our website (even we do not collect your personal data)?
Enabling these cookies is not strictly necessary for our website to work but it will provide you with a better browsing experience. You can delete or block the cookies we set, but if you do that, some features of this website may not work as intended.
Advertisers and business partners that you access on or through our website may also send you cookies. We do not control any cookies outside of our website.
If you have any further questions regarding disabling cookies you should consult with your preferred browser’s provider or manufacturer.
In order to implement your objection it may be necessary to install an opt-out cookie on your browser. This cookie will only indicate that you have opted out. It is important to note, that for technical reasons, the opt-out cookie will only affect the browser from which you actively object from. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again.
To opt out of being tracked by Google Analytics across all websites, Google have developed the Google Analytics opt-out browser add-on. If you would like to opt out of Google Analytics, you have the option of downloading and installing this browser add-on which can be found under the link: http://tools.google.com/dlpage/gaoptout.