Prime Meridian

image of Prime Meridian
image of Prime Meridian

About – Prime Meridian

Prime Meridian Direct has changed the lives of thousands of South African clients, with life assurance products that will “change your life”.

When we established our firm in 2009, we had no idea our company would grow to the size it is today.

A Passion for Helping People

With affordable services and a passion for helping people, our firm has grown tremendously, and our client log has become a pronounced success, not only in numbers, but in the overall success of what our clients get out of our services.

Comprehensive Cover you can Trust

Through integrity, honesty and transparent work ethic, we provide an all-round financial solution that ensures our clients are covered throughout life’s journey till the very end.

We believe there is more to life insurance cover than material assets. We believe the lives of you and your families are just as viable to be covered.

What should happen to your loved ones in the event of your untimely death? How would they be financially supported?

This is why Prime Meridian have innovated an insurance cover for your life! We have an unusual degree of consistency in culture, process, and commitment to service throughout our organization.

Services – Prime Meridian

Life Assurance in South Africa can really send you up and down through paths of up hills. At Prime Meridian Direct, we take the hassle out of selecting the right provider for life assurance.

Get it Done Today

Getting the right insurance relies on basic criteria if you want to save along the way. It’s never too soon to take out life insurance.

The sooner you start paying, the better your insurance cover will be, and the lower your premiums will add up to each month.

The More Information the Better

When applying for life insurance, the more information and details you can provide the better. Being honest about your health status will alleviate any long term problems should your insurance have to pay out.

Any unmentioned illness or health problems that may come up along the way, could cause a problem in pay-outs in the future. The amount of life cover you need is usually ten times your income.

This will comfortably ensure your family is well taken care of in the event of your death. Life assurance cover doesn’t have to break your bank or your budget. Prime Meridian offers low premium life cover which is affordable to all clients.


Summary of Services

  • Medical Cover
  • Life Insurance 
  • Accident Cover
  • Hospital Cover
  • Health Insurance 
  • Legal Insurance Edit
  • Disability Cover
  • Life Cover


A Reputable Firm you can Trust

Prime Meridian are the insurance experts, providing all South Africans the opportunity to take care of their future financial means, with simple life assurance and cover.

We offer a range of services in line with our client’s budgetary needs, allowing all customers looking for value for money, the best options when it comes to investing wisely.

World Class Insurance

We are big enough to provide a world class insurance program and the very best and negotiating clout, yet we are small enough to know you intimately and provide the flexibility to customize you insurance solution according to your needs.

Fully Covered in 36 Months

Your cover grows each month with rewarding investment interests and from 36 months of paying into your cover, you are fully covered.

We are approachable and helpful to all clients looking for quotations and information on life insurance options that will work for you, and your family.

Our life assurance and insurance options cover clients in the event of many unfortunate occurances. 

We Offer the Following: 

Fixed Premiums

What makes our products so unique is that the premiums stay fixed for the duration of the term. This is our guarantee to our clients!

We offer families a living cover grow option, where you will receive insurance protection should the main member of the policy pass away.

Benefits of this cover include:

  • Growing cover that continues in the event of accidental death, illness or other natural causes.
  • Growing cover that pays a portion to you while you are still alive in the event of permanent disability due to an accident or illness.
  • Growing cover payment upon diagnosis of terminal illness.
  • We don’t ask you to take any blood tests or invasive medical examinations when applying for cover.
  • Pre-existing illnesses can also be covered, after 36 months of implementation of your policy.

Your premium will depend on determining factors, including your age, pre-existing illness, family size and a few minor details. Premiums are deducted via debit order on a monthly basis, to ensure you never fault on your payments.

We cover all South African residents, within any income bracket. You can access your insurance application online and get your claims processes within 48 hours of submission.

 Contact Details

Prime Meridian House, Bryanston Gate, 170 Curzon Rd, Bryanston, Johannesburg, 2021, South Africa
Ph: 011 745 7800
Fx: 011 745 7000
Em: [email protected]

 Postal Address

Postnet Suite 430, Private Bag X51, Bryanston, 2021, South Africa

 Opening Hours

  • Monday 08:00 – 17:00
  • Tuesday 08:00 – 17:00
  • Wednesday 08:00 – 17:00
  • Thursday 08:00 – 17:00
  • Friday 08:00 – 17:00
  • Saturday Closed –
  • Sunday Closed –